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Hi I'm Haylee, the heart behind Nori Co. We are an advocacy brand rooted in healing, identity and strength. As an Asian American woman who struggles with chronic illness, I know what it's like to feel unseen, dismissed and carry expectations of silence while your body screams for rest, care and truth. 

That is why I created Nori. We are not just a brand, we are a movement here to reclaim voices, visibility, and wellness for those of us taught to endure quietly. 

I am a college student, mother, and advocate for equity in healthcare. My personal journey has been anything but linear, but every twist and turn has taught me something about resilience and how to transform pain into purpose.

My hope is to create a space that honors complexity where strength does not mean suffering in silence, and softness is our power. 

Nori is not just my brand, it is my reclaiming.  

N. O. R. I. = Narrating Our Rooted Identity